Monday, March 16, 2015

A Sensory Experiment

A Sensory Experiment


In an effort to research, experiment, and better understand my senses, I chose to sit in a silent, distraction-free environment for half an hour. I chose this experience because it seemed to be relatively simple. Yet, I was actually a bit unprepared for the occurrence ahead of me. At first, the quiet was almost awkward to perceive. Living in Chicago, the overexposure of loud and ambient noises is something that most people have become accustomed to.  Reducing the volume to “mute” on all my surroundings created an empty void in my sensual perception. For the first five minutes, the adjustment was hard to handle, and I found my other senses seeming to take the forefront in my mind, especially my vision. Although there were the occasional thuds, hums, and honks from the street and building that seeped through my walls, the long low audible level exposure was certainly something I was not expecting. I found my stream of consciousness stumbling faster and faster, and becoming more random in subject matter. Initially, my mind filled the missing sensory with thoughts about that very sense. I thought about what life would be like If I were deaf, or if sound didn’t exist at all. Although we are often annoyed by certain sounds around us, It would be hard for me to live life to the fullest with out being able to enjoy the pleasures of music. Occasionally, my thought process is still disrupted by extraordinarily minute-level whispers, which found my ears. As I continued to sit in Silence, I began making a mental to-do list of things I needed to get done in my apartment. “I need to reorganize my desk, vacuum, do some laundry….” It is very interesting how Humans are hardwired to be focused on something. I struggled to truly let my mind free and let go of the proactive thought process. It made me think, I might have an easier time finding mental piece if I was listening to the appropriate music in the background, rather the quiet proved to be a distraction. In some ways, I have to give my creativity credit for allowing me to take multiple pages of notes in complete silence.  When my timer sounded, and the blaringly loud buzzing of my alarm abruptly interrupted the experience, a rush of relief ran through me despite the harshness of the sound captivating my ears. If anything, this experimental encounter made me grateful for the sense of hearing which is crucial to every element of my life.

How To: Critical Listening and Analysis

Hello everyone, I truly believe that understanding music on a deeper level is an invaluable skill for anyone involved in the Audio Industry. Not just from an engineering standpoint, but from an emotional level, being able to connect to the song we are listening to introduces an entirely knew dynamic to the music. On the surface, we may think we know why we like a song, or what that song is trying to say or convey, however venturing deeper into the creative artistic choices that were made when creating the song we can unveil some astounding insight as to why a songs message can be so effective. I wanted to show you an example of a listening and analysis project I have done, that I believe truly exemplify a standard methodology for critically listening and analyzing. For anyone that has had class or worked with/under Andy Alton, you should find the format to these familiar. By no means are my examples perfect or all encompassing, however they do cover the most crucial elements necessary to break down a song. Please don't use these as your own, rather use as a reference to dive into one of your favorite songs! Practice these every so often, it will greatly improve your ability to understand different song elements.

Sunday, March 15, 2015

A Direct Request...

Ever not get what you want when dealing with big brand companies? A direct request letter is an effective, to the point method which might provide some benefits if constructed carefully. Check out this letter I wrote to Apple, lets just say… I got my way….

Tom Nalon
(630)-956-6118
tnalon92@gmail.com
6/27/2013

Dear Mr. Tim Cook -
Thank you for taking the time out of your busy schedule to listen to your loyal customers suggestion. Apple makes the greatest technological products in the world, and continues to be the leading innovators in the market. The IPhone has changed the lives of countless people thanks in part to the creative design and functionality which you have so carefully crafted into your product. When using the phone it is hard to imagine many altercations or improvements that could be made to provide a more enriching and enjoyable experience. However, I would like to bring to your attention one significant issue that has plagued many of your most dedicated users.
While the iPhone is uncomparable in style to any other smart phone on the market, it's fragility is equally unmatched. A truly responsible user would treat this beautiful product with extraordinary care, but many including myself sometimes fail to protect the device which we utilize on a daily basis. On multiple occasions I have dropped my iPhone, and even with an overly protective case the damage that results is seemingly unavoidable. I am requesting that you and your design team focus and emphasize on building a stronger model for your next release.
With prices for the phone being quite high, especially for non-contract or non-warranty purchases, your customers need a device that can withstand the wear and tear of daily use with ease. Many Apple supporters are willing to put this issue aside explaining that ultimately the user is responsible for the care of the product. This is correct to some extent, but after dropping, breaking and paying for my phone a third time, I am not quite sure if I can continue supporting my Apple obsession.
In the end your product will always be loved and perhaps the all time favorite for anyone who has used it, but here are a few reasons justifying my rational. College students and lower income workers have just as much love for your product as everyone else, yet many feel excluded because they can not afford to keep your product. Your warranty is relatively fair, and I have not experienced better customer service from any retail store. But not being able to cover physical damage on a product so fragile is the slightest bit unfair to your customers.
Making this sort of change to your product would only expand your market of customers. Perhaps even covering damaged iPhones under warranty would also add to your credibility. You have crafted a beautiful product that your audience loves. We as loyal customers only hope that such improvements can be made so we can all benefit in the end.
Sincerely, Tom Nalon


Can You See The Future Yet?

Rain sparkled and shimmered brilliantly like glitter as it reflected off the breathtaking display of LED lights and drenched the relentless crowd of 25,000 in Soldier Field one spectacular summer night in Chicago in the year 2013. As if it were planned by some higher power, the music began to swell in intensity and the rain began to pour increasingly harder, causing a pseudo-riot and sensory overload on the lakeshore; a culmination to a near perfect day at the electronic dance themed Spring Awakening Music Festival. All in attendance stood captivated by what they were seeing, hearing, and experiencing. The rain had not dampened the set by any means, in fact it was accepted. The crowd went absolutely wild when Subsonic mastermind “Bassnectar” took to the stage. The entire sky was illuminated vibrantly, the entire color spectrum visible across the horizon. Light was refracting and reflecting in ways only previously seen in Physics textbooks. It was an unbelievably powerful hour of live music; the perfect combination of people, hard-hitting electronic music, and stunning Technicolor displays of Synchronized lights and visualizers. The sold out crowd now had an experience to remember for the rest of their lifetimes, one they only hope can be paralleled in the future.

 Luckily, not only is this euphoric experience bound to repeat its self in some form, it in fact is likely that this immersive sensory experience will become the norm across all performers and genres of music. Not only do concertgoers revel in the chance to be succumbed to the sheer power of the modern stage production, but artist also have become well aware that executing, perfecting, and even further innovating these experiences are they key to their financial success in today’s Music Industry. Since the beginning of the Recording Industry, and only until very recently, Artists always relied on the selling and distributing of their original work to consumers for a reliable source of income and to achieve a status considered successful. However, as Technology inevitably evolved, it pulled the Music Industry along with it. Not long after the invention of Digital Audio, mediums like MP3 and platforms such as file sharing websites took hold of the internet, allowing consumers to find ‘alternate’ ways of obtaining new and old music. This caused the mighty record labels to loose ground and resulted in the drastic fall of album sales. Though where some capacities of the Music Industry faltered, other aspects capitalized off of innovative advancements and adapted to the changing ways to re-establish their success and claim hold of a beyond sufficient source of income. The Live Performance, which is in fact the oldest and most fundamental format of experiencing sound, has undergone astonishing transformations, and elevated it’s capabilities to captivate not just one’s sense of hearing, rather through new multi-medias the entire sensory palate is reachable via the performing Artist. In a mutually beneficial relationship, the task of Artist is now to continue innovating using the technological tools at their disposal in order to attain the consumers attention, support, and of course business. The continuing rise of Digital Audio, the Internet, and Media Distribution Technologies has revolutionized and shifted the focus of the Music Industry towards live performances, where artists are utilizing new technologies in effort to create the ultimate sensory-immersive experience to attract concertgoers and ultimately obtain their primary source of revenue.

Saturday, March 14, 2015

Don't Jump to Conclusions...

Week 7 – Don’t Jump to Conclusions…

I recently had an e-mail exchange I was skeptical about. I did my research carefully before making any sort of commitment. ALWAYS USE CAUTION when dealing with unknown sources. This is the exchange:



Dear QTHJ,

My name is Tyler Stainer, Head of Artists Relations at Maek. I’m contacting you because we would like you to perform at DayTrip Music Festival.

Instead of recycling the same generic mainstream headline acts, DayTrip Music Festival spotlights 100 of the freshest faces in electronic music. Over 20,000 people will come together at Redmoon in Chicago, IL throughout four consecutive Sundays this summer. Starting May 24th, music lovers will experience one of the most refreshing festivals ever designed. 

The festival includes:

   Three stages
   An outdoor skate park
   A basketball ½ court
   A 1000 sqft ball pit

We have been following your career and are huge fans of your work. Maek believes you would be the perfect addition to the festival lineup. We want to put you center stage at one of the coolest electronic music festivals of the summer:

There is no monetary compensation. 
However, we will provide you with artist benefits:

   List your name on our lineup posters and flyers that will be distributed throughout the midwest
   Share your music and social links on the DayTrip Music Festival Facebook, Twitter, and Instagram
   Promote your music to EDM music blogs and radio stations around the country that we have relationships with
   Feature a profile of you on our official website
   Allow you to sell merchandise on site and keep 100% of profits
   Create a video trailer of you in action
   Provide you with professional photos for your own promotional use

In addition to this, Maek will sign several artists to our label.

Let me know if you are interested and we can set up a conference call this week. We are making a lineup announcement on April 1st and it would be great to include your name.


Sincerely,
Tyler Stainer

--

Tyler C Stainer
630.723.1579
twitter: @_stainer_



My Reply:

Hello Tyler-

We have received your request to have QTHJ perform at your event, DayTrip Music Festival. After reviewing the projections in your e-mail we are excited to hear more about this event. The plans are quite ambitious though, and we do have some questions for you.

Who are the sponsors for this event?
Have you obtained the appropriate licenses and legal clearance?
What is the target demographic you are expecting for this festival?
How large will the stage productions be? (i.e. Array Sound System? Lighting?)
What Set Times / Stage are you offering QTHJ?

If you could let us know the answers to those questions above it would be greatly appreciated, as we feel these are important in our decision making. 

Thank you for reaching out to QTHJ for your event, we look forward to hearing back from you.

Best Regards-

QTHJ Management Team




How do you think I handled this situation? Would you have handled it differently?